The brief came from frustration rather than ambition. Technical outerwear performed but announced itself. Considered clothing looked right and failed the moment it rained. Neither had been designed for a person who cycles to work, sits in meetings and walks home in the dark.
Five years on the catalogue is still deliberately small. We add a piece when it closes a genuine gap and retire one when it stops earning its place. Everything is drawn to the same shoulder line, hem logic and colour temperature.