Ambitious automations are tempting, but the ones teams keep are usually modest: create the same tasks every time, notify the same people, set the same dates.
Five good places to start
Create an onboarding checklist when a deal is won. Assign an owner to new inbound accounts by region. Remind the owner when an account has had no activity for thirty days.
Post a short summary to the team channel when a large deal changes stage. Create a renewal review task ninety days before each renewal date.
If you can describe it in one sentence starting with ‘when’, it is a good candidate.
Keep them visible
Name each automation after what it does, not how it works. Log every run on the records it touches so people understand why a task or message appeared.
Review automations quarterly. Turn off the ones nobody would miss, and refine the ones people rely on.