N
Northvale
Services
Approach
Process
Pricing
Work
Team
FAQ
Four engagement slots open for Q4
Strategy that survives contact with reality
We work alongside operators to fix what growth broke — pricing, process, and the org chart underneath it. Fewer slides, more decisions that hold.
Book a discovery call
140+ operators advised
Across SaaS, logistics and healthcare services
34
%
Average margin lift, year one
Trusted by operators at
Halden Freight
Corvid Labs
Merisol
Pentworth Health
Aurelis
Northbank
Calderfield
Halden Freight
Corvid Labs
Merisol
Pentworth Health
Aurelis
Northbank
Calderfield
What we do
Six practices, one operating thesis
Most companies don't need a new strategy. They need the current one made legible, sequenced and staffed. That's the work.
Discuss a brief
Growth & pricing
We rebuild the revenue engine from the unit economics up — packaging, price points, and the sales motion that carries them.
Segment & willingness-to-pay research
Packaging & tier architecture
Discount policy & margin guardrails
Operating model
The unglamorous middle layer: how work enters, who owns it, and where it silently queues for eleven days.
End-to-end process mapping
Decision rights & RACI reset
Throughput & cycle-time recovery
Org design
Structure follows sequence. We size teams against the roadmap you actually intend to ship, not the one on the wall.
Span-of-control & layer analysis
Leadership scorecards
Hiring plan & cost envelope
Commercial diligence
Pre-deal and post-deal reads for investors and acquirers, delivered on the timeline the committee actually has.
Market sizing & share tests
Customer reference calls
100-day value creation plan
Planning cadence
We install the quarterly rhythm — targets, reviews, and the one-page artefacts that keep it honest between cycles.
Target-setting workshops
Metric tree & reporting spine
Business review facilitation
Embedded support
A senior operator inside the business two days a week, holding the plan while your team learns to run it.
Fractional COO / CSO cover
Leadership coaching
Handover & capability transfer
The difference
We stay until the second quarter proves it
Recommendations are cheap
The expensive part is the eight weeks after, when the org has to change how it behaves. We price for that, and we staff for it.
Partner-led, always
The person in the pitch is the person in the room for the whole engagement. No handover to a junior bench.
Six-week first read
A defensible diagnosis and a sequenced plan inside six weeks, not a discovery phase that bills for five months.
Built to be handed over
Every model, tracker and cadence is documented and owned by a named person on your side before we leave.
See how an engagement runs
A small firm on purpose
Eleven people, four partners, no pyramid to feed. We take fewer engagements and turn down the ones we'd be wrong for.
Sector depth over breadth
B2B software, logistics, and multi-site healthcare services. If your business isn't one of those, we'll say so on the first call.
Fixed fees, named scope
You approve a number and a deliverable list before we start. No change orders for work we should have scoped ourselves.
We'll say when not to hire us
Roughly a third of first calls end with a referral or a suggestion to do it in-house. That's the intended hit rate.
Meet the partners
140
+
Engagements delivered since 2016
34
%
Median gross-margin improvement
6
wk
From kickoff to sequenced plan
81
%
Clients who return within 18 months
How it runs
Four stages, no surprises
The same shape every time. You'll know what's due, who owns it, and what it costs before we start week one.
01
Diagnose
Two weeks in your data and your calendar. Interviews across three layers, a look at the P&L, and the first honest map of where value leaks.
Weeks 1–2
02
Sequence
We rank every option by payback and difficulty, then cut the list to the four things you can actually resource this quarter.
Weeks 3–4
03
Build
Models, pricing sheets, process docs and the reporting spine — built with your team in the room so it isn't foreign on day one.
Weeks 5–10
04
Hand over
Named owners, a 90-day tracker, and two follow-up reviews at day 30 and day 90 to make sure the change actually held.
Weeks 11–14
Client words
What the work felt like from the inside
They found eleven days of queue time nobody in the building believed existed. Six weeks later we were quoting in two days instead of nine, and the sales team stopped apologising on every call.
Marta Lindqvist
COO, Halden Freight
9 → 2 days
Quote turnaround
We'd been arguing about pricing for two years. Northvale put the willingness-to-pay data on the table in month one and the argument simply ended. Contract value moved 22% without a churn conversation.
Dev Ramachandran
CEO, Corvid Labs
+22%
Contract value
What I didn't expect was how much of it my own team ended up owning. By the day-90 review they were running the cadence themselves and I couldn't tell which slides were ours and which were theirs.
Aoife Brennan
Managing Director, Pentworth Health
4 sites
Running unaided
Pricing architecture
Operating cadence
Margin recovery
Org design
Commercial diligence
Throughput
Pricing architecture
Operating cadence
Margin recovery
Org design
Commercial diligence
Throughput
Engagement models
Fixed fees, named scope
Three ways to work with us. Every one is quoted as a number and a deliverable list before week one — no hourly surprises.
Per month
Per quarter
save 12%
Diagnostic
A defensible read on where the value is leaking, in six weeks.
£14k
/ month
Six-week minimum · one partner
Stakeholder interviews across three layers
Unit economics & margin teardown
Ranked opportunity list with paybacks
Board-ready readout session
Full engagement
Most chosen
Diagnosis through handover, with the build work included.
£26k
/ month
14 weeks typical · partner + two
Everything in Diagnostic
Pricing, process and org build-out
Reporting spine & metric tree
Named-owner handover pack
Day-30 and day-90 follow-up reviews
Embedded
A senior operator in your business two days a week, ongoing.
£18k
/ month
Rolling, 60 days' notice
Fractional COO or CSO cover
Quarterly planning facilitation
Leadership coaching for two seats
Priority access to the wider team
Selected work
Three engagements, plainly described
Names used with permission. Numbers are the client's own, measured at the day-90 review.
Request the full list
Logistics
Nine days of hidden queue time, removed
Halden Freight was losing tenders on turnaround, not price. We mapped the quote path end to end and cut four handoffs that nobody owned.
−78%
Quote cycle time
+11pts
Tender win rate
Read the summary
B2B software
A pricing argument that had run two years
Corvid Labs had three competing tier proposals and no data. We ran willingness-to-pay across 340 accounts and rebuilt packaging around it.
+22%
Contract value
0.4%
Churn impact
Read the summary
Healthcare services
One cadence across four clinical sites
Pentworth Health's sites each planned differently. We installed one quarterly rhythm and a shared metric tree, then handed both over.
4 → 1
Planning models
+16%
Utilisation
Read the summary
The partners
Eleven people. No bench.
Every engagement is led by one of these four, from the first call to the day-90 review.
Elena Marchetti
Founding partner · Pricing & growth
Tobias Kerr
Partner · Operating model
Priya Nadar
Partner · Org design
Callum Reid
Partner · Commercial diligence
Questions
The things people ask first
Still weighing it up?
Thirty minutes with a partner, no deck and no pitch. Roughly a third of these end with us pointing you somewhere else — that's fine by us.
Book a discovery call
How quickly can you start?
Usually three to five weeks out. We run four engagements at a time and won't take a fifth to fit you in sooner — if the timing genuinely can't move, we'll say so and suggest someone who can.
What size of company do you work with?
Typically £8m to £120m in revenue — past the founder-does-everything stage but before there's a strategy function in-house. Below that the fees rarely make sense; above it you generally want a bigger firm's bench.
Do you actually implement, or just recommend?
We build. Pricing sheets, process documentation, the reporting spine, the tracker — all of it made with your team rather than handed to them. What we don't do is stay on as permanent staff; the handover date is in the contract.
How do you charge?
Fixed monthly fee against a named scope, invoiced in arrears. If the scope genuinely changes we re-quote in writing before doing the work — we don't bill change orders for anything we should have scoped correctly ourselves.
Who will actually be doing the work?
One of the four partners, plus at most two others depending on scope. The person you meet on the first call is the person in the room in week eleven. There is no junior bench to hand you off to.
What happens after the engagement ends?
Two follow-up reviews are included, at day 30 and day 90, to check the change held. After that most clients go quiet for a year and come back for the next thing — about 81% of them, which is the number we watch most closely.
Get in touch
Tell us what's not working
A partner reads every enquiry. You'll hear back within one working day, with either a time to talk or an honest reason we're not the right call.
Four slots open for Q4
If something in your business has stopped scaling the way it used to, a thirty-minute call costs you nothing and usually clarifies more than a month of internal debate.
Book a discovery call
N
Northvale
Strategy and operations consulting for companies scaling past their first inflection point. London, since 2016.
Services
Growth & pricing
Operating model
Org design
Commercial diligence
Embedded support
Firm
Approach
Process
Partners
Selected work
Engagement models
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